Creanalytics: a portmanteau of creative and analytic.
This idea came up when writing about the computational video essay, largely in response to creative and analytic research methods coexisting under a unified computational framework in the age of generative AI. This could be understood as generation through prediction, similar to the analytic-synthetic distinction which I found in this piece about analytic augmentation in prompt engineering.
Update: this is now an article! Forthcoming in a special Issue on critical technical practice in the journal Convergence: The International Journal of Research into New Media Technologies
Also related to a project in collaboration with my colleagues Jonathan Gray and Mercedes Bunz on using video editing techniques as data analysis. We commissioned Sam Lavigne to work on his Videogrep tool.